Startup Sherpa: Serving Two Masters And Changing Consumer Behavior (Part II)

Yesterday, we debuted Part I of Startup Sherpa, a new show with angel investor (Founder Collective) and Hunch founder Chris Dixon talking to Stickybits CEO Billy Chasen about when is the right time for a startup to pivot.

Today, in Part II above, Dixon and Chasen discuss how startups can serve two different masters (in Stickybits' case, consumers and advertisers). With consumer mobile apps there is always a tension between pleasing advertisers and driving away users. It is a delicate balance.

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