Facebook has just expanded its highly controversial Instant Personalization program ? which allows select third-party sites to access some of your data without requiring you to login or 'Connect' ? to popular movie reviews community Rotten Tomatoes. In a blog post announcing the news, Facebook says that the new feature will allow users to "immediately see the reviews most relevant to you, without having to register, search for friends, or fill out a profile."
Instant Personalization was first announced at Facebook's f8 conference in April. The feature gives sites that have received Facebook's blessing the ability to access any information you've shared with 'Everyone' on Facebook as soon as you arrive at the third-party site, with no authentication required. At launch only three sites featured Instant Personalization: Yelp, Microsoft's Docs.com, and Pandora ?this is the first expansion since the April launch. I suspect Facebook would have liked to begin rolling this out more broadly before now, but Instant Personalization sparked waves of privacy concerns as soon as it was announced.
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